As of September 2021, WhatsApp generates revenue through its WhatsApp for Business API and WhatsApp Pay. Here are the details:
WhatsApp for Business API: WhatsApp offers a Business API that allows companies to communicate with their customers on the platform. Companies need to pay fees to access and use this API, enabling them to provide customer support, send transactional notifications, and conduct other business-related interactions. The fees charged depend on the volume and scale of usage.
WhatsApp Pay: WhatsApp Pay is a feature that allows users to send and receive payments directly within the WhatsApp app. In some countries where WhatsApp Pay is available, WhatsApp imposes transaction fees on payments made through the service. These fees vary by country and transaction value.
Regarding Click to WhatsApp Ads, it’s important to note that WhatsApp has been historically cautious about implementing advertising within its app. However, as of my knowledge cutoff, WhatsApp did not have official advertising features or “Click to WhatsApp ads” that generate direct revenue for the company. It’s possible that developments have occurred since my knowledge cutoff, so you may want to verify the latest information.
WhatsApp’s previous subscription model, where users paid a nominal fee of $1 per year, was indeed discontinued. WhatsApp announced in 2016 that it would no longer charge the annual subscription fee, making the app free for all users. Since then, the company has focused on alternative revenue streams such as the ones mentioned above.
It’s worth noting that the business and monetization strategies of companies can evolve over time, so it’s essential to check for any updates beyond my knowledge cutoff date.